When we were looking to give a name to our new social enterprise, we wanted to be unique, yet link our brand to something local. We also needed the name to be easy to read and spell, since our target market was initially mainly foreign! This task, together with the drafting of our first logo was entrusted to Fabio from Strategic Communications. After some consultation, we chose 'Merill'... and we definitely don't regret it!
Merill is the local name for the national bird of the Maltese Islands, known in English as the Blue Rock Trush. Click here for more information.
photo by Natalino Fenech