Location: Majjistral (North-western) Region, Malta

Time frame: 2013 - 2015

This project enabled the Merill Rural Network to invest more in its members (north-western region of Malta) in terms of training sessions, marketing efforts and small-scale investments. Managed by one of Malta's Local Action Group (LAG), Majjistral Action Group Foundation, the project was 80% funded under action 413.5 of the Leader Funds (EU).

The 14-month project included a vast number of actions and an overall investment of €130,000.

Key actions:

MARKETING 

• Educational campaign for children
• Outreach for local families
• Awareness drive for post secondary institutions
• Rural initiatives for corporate groups
• Print marketing 
• Website 
• Social media campaign
• Video clips

TRAINING

• Intensive course in Rural Tourism
• Hosting and customer care
• Basic F&B service 
• HACCP / food handling
• Risk management
• First aid
• Fire fighting
• Wine tasting/serving/appreciation
• Olive oil tasting
• Local Fruits & veg
• History and culture of the region
• Ecotourism principles
• Study Visit - Sicily
• Study Visit - Malta

SMALL-SCALE INVESTMENTS

• Specialised wool processing equipment 
• Other equipment

OTHER INVESMTENTS

• Consultancy for Risk Assessments on all farm locations